Social Products

Posted by admin on August 23, 2010 in Uncategorized |

Social Products Require Social Marketers.

View more presentations from Jon Gatrell.

An interesting view regarding social products. I do not believe in social products, either but I strongly believe that social media channel should be under the lead of a product manager and integrated in Go-to-Market flow.
I’m impressed with the number of adopters for social media in USA and how you can solve a problem with your telecommunication provider or an airline on Facebook or Tweeter.

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