Grey Product Management » kill a product http://greypm.com My Experiences and Ideas from Eastern Europe Fri, 06 May 2011 07:12:18 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 How do Product Managers kill a product? http://greypm.com/product-management/product-managment-work-experience/2009/11/09/how-to-do-pms-end-a-product/ http://greypm.com/product-management/product-managment-work-experience/2009/11/09/how-to-do-pms-end-a-product/#comments Mon, 09 Nov 2009 12:29:53 +0000 admin http://greypm.com/?p=64 I have just seen again the end of some TV Shows with great audience all over the World. I have notice that all of them end very bad. From a funny show…the last episode is sad, all the characters are crying… where is the fun?

This observation made me thought: do we “kill” our product in the same boring way? The answer probably is affirmative.

But why?

It’s true that it’s a bad experience and less exceting or motivated than launching a new product, but we should killed only after:

-          We are sure that the market does not need our product

-          We have done all the research and there will be no losses at the company level after killing the product.

-          We can mention which has been the strong and the week point of the product

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