How do Product Managers kill a product?
Posted by admin on November 9, 2009 in Product Managment Work Experience |
I have just seen again the end of some TV Shows with great audience all over the World. I have notice that all of them end very bad. From a funny show…the last episode is sad, all the characters are crying… where is the fun?
This observation made me thought: do we “kill” our product in the same boring way? The answer probably is affirmative.
But why?
It’s true that it’s a bad experience and less exceting or motivated than launching a new product, but we should killed only after:
- We are sure that the market does not need our product
- We have done all the research and there will be no losses at the company level after killing the product.
- We can mention which has been the strong and the week point of the product
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