Real life beats social media

Reading the news from Romania, Germany and some US, I have noticed a certain panic about the social networking sites, like facebook, youtube etc.

Personal, I do not understand this fear, because somehow I believe that it’s the natural way for community development.

Some psychologies are talking on TV or Radio about the bad effects of using these sites and I’m just wandering who is listing to them? I believe that nobody. Even my parents liked facebook and asked me what twitter is.

The important fact that has been mentioned before is that social media is very important for the C2C communication and a negative experience may be difficult to hide just by solving it as quick as possible.

What has attacked my attention is that people on the social media do not give so easy follow or to do became so easy a fan of your facebook page. The online strategy can not be different from the whole company strategy. For example, if your company is calling all the time the customers in order to propose an offer and to force him/her to sign a new contract then the number of “followers” will not be so important. Or if the company does not talk the customers language, by offering him what s/he wants or expects then the impact of a social networking campaign is low.

I remember reading a good comment of a Romanian person who works in an advertising agency. This person mentioned that a “home made” viral with a young person stuck in the snow had more viewers than an analyzed and elaborated viral realized by the any agency.

http://www.youtube.com/watch?v=sIFYPQjYhv8

In conclusion, real life beats social media and social advertising.

Tags: product management, real life, social media