Blank or a communication model

I found this video on a blog (http://nebelhorn.posterous.com/) and I think that it is very interesting.
The conclusion of the video is true, any company would like to have at least one David through its customers.

The logical question is: “How do we have a David?”

The answer to this is very difficult, basely because the similar to the question “How do I successes?”. This can mean that that there are logically steps to be followed for “having a David” or there is only intuition and luck. The perfect answer should include both intuition and a plan.

For some time, the internet has grown and has answered to our clients questions and help them decide what product should they buy. Although, part of the management in East Europe and in Romania, too, do not what to accept this fact.

Statistics show a large increase of internet penetration and of internet usage, but customers experience with on-line is not always good. And the real problem is that the product management still believes that customers buy a service or a product based on TV advertising, flyers or outdoor messages. This kind of advertising is good, but it’s not enough. The clients will search through Internet and if the competition has a better offer they will consider it.

In the video it is underlined that through online a single customer can be in contact with more that 1000. Offline, the proportion has never been archived. Probably, it will never be.

But, for “having a David” we need to have answers to the following question
- what does the user expect from us?
- how do our products solve our customers needs?
- can our products create a trend, meaning the innovation bought to the user by our products means more than what the competition products offers?
- how can you spread the positive feedback through your potential customers?

Good luck in “having a David”!