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Social media & product management

Posted by admin on June 15, 2010 in Product Managment Work Experience
brainmates – Social media & product management June 2010

View more presentations from brainmates.

I still think that there are lots of Product Manager who do not pay enough attention to the social media and company which don’t understand the new communication channel and its particularities.

Although, I think that most of business (and strategies) can use “social media” benefits, the uncontrolled and not thought growth can very create unhappy customers.

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Do business without any feelings!

Posted by admin on May 11, 2010 in product management, Product Managment Work Experience

For me is difficult. I’m a product manager and a friend is a technical expert. For fun, let me just tell you our after work discussions (m=me, h=he)

M: I was in a meeting today with the technical guys. I just needed the development of a small features and the email response was, like always, no

H: I was in a meeting with PM today. I proposed them a new feature. It’s something new and the competition doesn’t have it yet. We can do it in time for the new release, but they said that they will think about it. My God feeling is that they don’t care.

M: But my feature is so easy to be implemented and it will improve our customers’ experience.

H: We could be different! We could have been the first on the market! We could have developed interesting solutions.

M: After long discussions we’ve agreed on the light versions

H: I have sent them an email asking again if we can develop the solution and they said ok (after 2 weeks – through a new meeting) The product manager asked me if we can develop the same feature.

Since 2 years I still can not believe that discussions have the same tone. And I’m just wandering if we interact with different people or our companies have a different vision.

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Power Point and efficiency

Posted by admin on April 6, 2010 in PM work life, Product Managment Work Experience

I have a couple of year experience in working with Power point and not once happened to me to have a presentation that was ok.

At my last job every presentation had at least 5 version, because everybody who seen it had a new idea of how the graphic would look better and hoe the red can be changed in dark red and a comma can be inserted.

After any presentation that I had to prepare, I was feeling confuse: the dark red, has to be switched into light red and next day in red and the day after that in dark red.  After some bad experience, I decided to first agree with my managers the content of the presentation and ask for further advices regarding the format. (Now it seems stupid, but this method has reduced the time need for finishing a presentation from 1 week to 1 day).

Looking back … this may be a good definition for “office time lost” :D

The video below is very interesting, although I have never done such a presentation because people want to see:

  • bullets
  • and
  1. numbers.

http://www.youtube.com/watch?v=GB7S-KOJIfE&feature=player_embedded

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How do you work?

Posted by admin on March 18, 2010 in PM work life

Situation: Your manager (or your VP) comes to you and says that you have to develop/implement the Y feature, but you know that the same idea has been tested in the past with low results. What do you do in this situation? Do you sustain your opinion with arguments or just do what your boss told you to do [because his/her is the manager]?

My response is that in general, I try to explain my point of view with arguments.  If it is not considered, then I do the job as requested (but I have lots of question why do I do this). From my experience the task done just because your boss says so…ends up with low results. Although the idea may be excellent (which in general is) the internal problems (like lack of results) or the local market trends may change the pictures.

Pictures from http://i.ehow.com/images/a05/0h/11/write-business-plan-boss-800X800.jpg

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life…sweet life

Posted by admin on March 15, 2010 in PM work life

If someone will have the opportunity to drop you a new project, s/he will do it in 2 sec (no matter how busy s/he is), but if someone has to give you more information that are useful for a project, s/he will put this as the last thing that needs to be done.

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What should a Product Manager do when s/he is felling lost?

Posted by admin on March 1, 2010 in PM work life

In the last days I start stressing because somehow (I do not know how) I’m in a circle of passed responsibilities and I do not know where to start and, most painful, I do not know where I should get.

Did this happen to you? How did you solve this issue?

To summaries, the story is the following: I’m new in a company; I do not know all the details regarding the systems, department, people…well, I know something, but I can not create the whole puzzle.

I received an interesting project in which are involved lots of departments that will from the good results of this project.  But, in general, any meeting defines a new objective.

When I had the confidence that we have established the objectives and we have agreed on the main steps, something happens (like new persons are involved) and the whole process must be redefined.

And the end of the day, people are telling me that I put to much passion in this project and that things may work just fine…without this.

Now I just wander…are they right? Should we just modify everything, expect all and do what we can?

Picture from http://sloanreview.mit.edu/business-insight/files/2009/11/proddev-ntr23.jpg

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Real life beats social media

Posted by admin on February 3, 2010 in Online product management

Reading the news from Romania, Germany and some US, I have noticed a certain panic about the social networking sites, like facebook, youtube etc.

Personal, I do not understand this fear, because somehow I believe that it’s the natural way for community development.

Some psychologies are talking on TV or Radio about the bad effects of using these sites and I’m just wandering who is listing to them? I believe that nobody. Even my parents liked facebook and asked me what twitter is.

The important fact that has been mentioned before is that social media is very important for the C2C communication and a negative experience may be difficult to hide just by solving it as quick as possible.

What has attacked my attention is that people on the social media do not give so easy follow or to do became so easy a fan of your facebook page. The online strategy can not be different from the whole company strategy. For example, if your company is calling all the time the customers in order to propose an offer and to force him/her to sign a new contract then the number of “followers” will not be so important. Or if the company does not talk the customers language, by offering him what s/he wants or expects then the impact of a social networking campaign is low.

I remember reading a good comment of a Romanian person who works in an advertising agency. This person mentioned that a “home made” viral with a young person stuck in the snow had more viewers than an analyzed and elaborated viral realized by the any agency.

http://www.youtube.com/watch?v=sIFYPQjYhv8

In conclusion, real life beats social media and social advertising.

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Some useful tips

Posted by admin on January 6, 2010 in PM work life

I will start my new job as a product manager in few days and I hope that I can do a good job. I know that is going to be difficult, but on same level, I was looking for this.

Just for enter in the work atmosphere, I was just reading my feeds and I have found an interesting post about first 30 days at the new job. It’s true that there are some specifically point for software product manager, but I believe that some are useful for product manager in the Telecom aria, too.

So, thank you very much gopalshenoy for the tips…I’m sure that they will help me at my new job.

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My French Experience

Posted by admin on January 6, 2010 in Product Management Observation

For holiday, I have been in a small, but very beautiful French city, called Annecy. Beside, the relaxing atmosphere,  which most of the mountain city have, I have learned a lot about the work productivity.

For example,we have arrived on Sunday evening when in general, all the business are closed. Yet, based on the fact that Annecy in a touristic city, we sill have found (on our host recommendation) a small Pizzeria opened. We have entered and there were like 4(or maybe 5) persons inside, waiting for the pizza. We said ok, let’s wait.  After, a few moments (in which we have  decided which pizza should we order), we have start feeling the atmosphere. There was only one person working, which actually we believe it must be the owner.

This person was:

- answering the phone and take the order

- take the order from the customers who came into his pizzeria (without calling) – like us

- making the pizza

- backing the pizza

- packing the pizza

- taking the money (credit card etc)

- giving the bonus points (for each pizza ordered, any customer receives a small piece of paper which represent a reduction of 60 cents for the next pizza).

I must mention, too, that the pizzeria was opened Tu-Su from 5.30pm until 8.30 pm and the average cost of a pizza is 10 euros.

I do not know which are the taxes in France, but after a small analyze, anyone can see that the business was working very good. We have wait around 20 minute, the estimated amount of pizza sold is 100 euros.

Plus, the customers were very happy, because they can even chat with each other, buy the largest pizza in the town and feeling good.

So, to summrize:

- one pizzeria

- one employer (the owner)

- lots of happy customers

- classic marketing message (largest pizza in the town)

- calculated working hours

an excellent business, which probably, brings more money that a pizzeria in Paris.

For me, the most important observation was the customer attitude: “They were happy!”, although there were waiting for their pizza – they enjoy the atmosphere.

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My New Year Resolutions

Posted by admin on January 5, 2010 in PM work life

Well, inspired by the following post, I have decided to publish my resolutions:

1. Do not care so much (Impossible for me, sometimes, but possible for a lot of PMs that I  know)

2. Be more opened with all the departments (I have learned  from the last job, that as a PM we must be a “good” friend with all the departments in order to have the job done – on time. The force, the escalate or any other stuff mentioned in books, are only in books. In real life, people help you  if they believe in  your product or if they  believe in you)

3. Talk more – smile more

4. Have lunch and eat less for dinner

5. Walk more (use the public transportation rather than the personal car) – this should be easy, because the new office is  in the city center and not outside the town

6. Talk more with the customer care departments – at the end of the day, there are the persons who discuss every day with the customers

7.  Knock on as many door as I can, although they may never open

8.  Learn and read more

9. Relax during vacation and not worry about  job problems (or read the email every morning)

10. Trust  myself more

Some of them will be hard to achieve, but I’m sure that I can check all of the items by the end of 2010.

PS: The photo is from here

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