Creating a business plan
All starts with a plan. The team is sitting around a table and starts talking about what the competitor X has done and was super, what the company Y has done. One hour has passed, two, three…four … the final decision came: We need to schedule a new meeting. After an initial plan has been [...]
Social Products
Social Products Require Social Marketers. View more presentations from Jon Gatrell. An interesting view regarding social products. I do not believe in social products, either but I strongly believe that social media channel should be under the lead of a product manager and integrated in Go-to-Market flow. I’m impressed with the number of adopters for [...]
Product Management Problems
As a product manager, I try my best to come with new ideas, to be involved in many projects and to help the organization develop attractive products/campaigns. I worked with technical departments, sales, marketing and I tried to talk to all “on their language”. I always have in mind the say that”if a product manager [...]