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Customer needs
Posted by admin on August 8, 2009 in product management
Which are the needs of our customers? Do we know them? Do we understand them? From a market analyze, a PM can identify the customers needs regarding the current product and where there are the issues. A customer can complain about some parts of your service (product) and request patch for the missing part, but [...]
The “Strong” Relationship between Product Marketing and Marketing departments
Posted by admin on August 2, 2009 in product management
Context: Preparation of the launch of a new product in a large company. A problem that I have been forced to deal with too. it’s related to the relationship between product marketing (and management) and the marketing department. Having a separate departments of product management and marketing that should work very well together, it may [...]
Grey Product Management
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